When looking at targeting on TikTok, there are several ways to target users in your DMA (please note that at this time, you are only able to geo-target at the State or DMA level). Paid MediaĪfter you have established your presence on TikTok, you can amplify the content you are creating at scale with paid media by communicating with relevant marketers in your area. Amplifying your presence with a paid strategy will help you reach other TikTokers who want to hear your message. However, launching your TikTok account is only the beginning. Maintaining an organic strategy on TikTok will allow you to foster a presence on the app while also building a community. For this, you need to act quickly and enable fast production turnarounds. Capitalize on TikTok trends and popular sounds.Break the 4th wall by addressing the viewer directly.You need to grab your audience’s attention quickly! Put your key messaging early.Overlay concise and informative text to tell your story and highlight the relevant information.Take advantage of your space and frame your video vertically.Some other tips for creating attention-grabbing TikToks:
However, if you’re able to create quality videos more frequently, you can post daily. We recommend posting quality videos once per week. Popular auto hashtags on TikTok are: #CarsOfTikTok #Car #Cars #VanLife #ElectricCar #Truck #SUV
People use TikTok to have fun, so let your personality shine through! TikTok users want to see the real you. Now that you have established your presence on TikTok, you are ready to build and interact with your community.
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Make sure to include a detailed bio so that users know who you are and how to contact or visit you. On your dealership’s public TikTok profile, you will want to include a clear and correctly size image of your logo as a profile picture. Once you’re ready to engage with your community, make sure your dealership’s profile is fully branded. Get up to speed with current TikTok trends and popular sounds.
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The best way to become familiar with TikTok is to download the app and become an active user! Start browsing your ‘For You’ page to understand better how TikTok’s revolutionary algorithm works. Have we convinced you that your dealership needs to be on TikTok yet? Read on to learn how both organic and paid strategies on TikTok can rev up your digital marketing. What’s even better is that they are ready to take action! 47% of TikTokers are in the market to buy or lease a new vehicle in the next 12 months (Source: Source: TikTok Marketing Science US, Custom Auto Survey via Suzy, June 2021, Base: US Monthly TikTok users, ages 18-55). What’s one of the most passionate communities on TikTok? The autophile community! That’s right, your audience is on TikTok. Users of all ages and backgrounds are drawn to the app to connect with like-minded people, learn more about their interests, and discover niche content. TikTok has exploded onto the social media scene with 100M+ US monthly active users ( Source: TikTok Internal Data) who spend more than a movie’s worth of daily time on the app (App Annie US, June 2021). If you’re reading this blog, it’s probably because you’ve accepted that you can’t ignore TikTok anymore.
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